International FMCG brands, on Saudi shelves and screens.
Sunrise Distribution imports food, beverage, personal care and household brands and sells them through the Kingdom's leading retail chains, marketplaces, quick-commerce apps and pharmacy chains.
- 12
- retail, marketplace & app partners
- 6
- product categories
- SFDA
- compliant imports, long shelf life
- Riyadh
- head office, nationwide delivery
One partner from the first shipment to the shelf
Sunrise Distribution is a Riyadh-based FMCG importer and distributor. We bring international food, beverage, personal care and household brands into the Kingdom and sell them through the retail chains, marketplaces, quick-commerce apps and pharmacy chains that Saudi shoppers use every day.
For brand owners, that means one accountable partner for import, SFDA compliance, listing and sell-through. For retailers and platforms, it means genuine imported products, supplied with the stock depth and reliability your buyers depend on.
- Riyadh head office, delivery nationwide
- Genuine products from authorised channels
- SFDA-compliant, long remaining shelf life
- Retail, online, quick-commerce and pharmacy
Two ways to work with Sunrise
We sit between international brands and the Saudi market. Whichever side you are on, there is a clear route in.
Your route into Saudi Arabia
You supply the product; we handle everything between your warehouse and the Saudi shopper.
- Import & compliance — SFDA requirements, labelling and shipment handling to our Riyadh base
- Listing & content — product data, pack shots and pricing prepared in each platform's format
- Placement — retail chains, marketplaces, quick-commerce apps and pharmacy chains
- Promotion & replenishment — platform campaigns, purchase-order handling and stock cover
Imported brands, supplied reliably
From single stores to national chains and apps, we supply at competitive wholesale pricing.
- 100% genuine products sourced from authorised channels
- Competitive wholesale pricing with flexible order volumes
- Stock depth and dependable delivery across all major KSA cities
- Dedicated account support — replies within one working day
Where our brands sell
Active accounts across the retail chains, marketplaces and delivery apps that Saudi shoppers use every day.
Retail chains
Hypermarkets and modern trade
Marketplaces
E-commerce in KSA and the UAE
Quick commerce
Grocery and delivery apps
Plus the Kingdom's leading pharmacy chains for personal care, baby care and wellness ranges.
Six FMCG categories
Imported brands with proven sell-through, across the aisles and app categories Saudi shoppers return to every week.
Food & Beverages
Pantry staples, canned goods, juices and drinks.
Snacks & Confectionery
Chocolate, biscuits, chips and sweets with fast rotation.
Personal Care
Hair, skin and oral care ranges shoppers already trust.
Household Care
Cleaning, laundry and home essentials for every aisle.
Baby Care
Gentle, certified products parents ask for by name.
Health & Wellness
Vitamins, supplements and better-for-you ranges on the rise in the GCC.
From first shipment to steady sell-through
Four stages, one accountable team, and a single point of contact throughout.
Range & pricing
We agree the assortment, landed costs and target shelf prices for the Saudi market before anything ships.
Import & compliance
SFDA requirements, labelling and shipment handling to our Riyadh base, with shelf life protected at every step.
Listing & launch
Product content built in each partner's format, then first orders placed with retailers, marketplaces and apps.
Sell-through
Replenishment against partner purchase orders, platform promotions and ongoing account management.
What we stand for
Three principles guide every order we fulfil and every partnership we build.
Integrity
Honest, straightforward and approachable. What we promise is what we deliver — no surprises, no fine print.
Excellence
The highest quality standards in the products we carry and the service we provide.
Teamwork
Trusting, long-term relationships — with our partners and within our team — are the foundation of everything we achieve.
Send us an enquiry
Tell us what you're looking for and we'll reply within one working day.
Head office
King Fahd Road, Al Olaya District,
Riyadh 12211, Saudi Arabia